The market size of sexy underwear
Interest underwear is a kind of underwear specifically designed to increase sexual attractiveness.Due to its unique design and materials, rich styles and various color shapes, sexy underwear is becoming more and more popular with women.According to statistics, the sex underwear industry has shown a growth rate of more than 10%every year since 2014.
Sex of sex underwear
Sex underwear can be divided into multiple types.The most common types include
Adult sex lingerie: pursuing sexy, fleshy, openness is extremely high, and there are diverse varieties of patterns.
Basic erotic lingerie: geometric patterns, pure black, pure white, red, etc., are full of dazzling, focusing on comfort points, and different.
Functional sexy underwear: Focus on functionality, such as tights, bodies, skin care underwear, slimming underwear, etc.
The trend of sexy underwear sales
The trend of sexy underwear sales is changing in a new way.Based on Internet technology, online sales platform has become an important channel for sex underwear sales.
At the same time, many traditional physical stores have also discovered the market prospects of sexy underwear, increasing the sales of sexy underwear, such as many nightclubs, bars, dances, etc.
Comparison of sales of different sales channels
Both online sales platforms and physical store sales have market advantages.The actual sales volume will show different results.In big cities, online sales prospects for sexy underwear have more market advantages.In small cities, the sales channels of sexy underwear are mainly based on the niche.
Sale of sex underwear sales
Women of different ages are very different in demand for sexy underwear.Young people are more likely to accept fashion and sexy styles, while middle -aged people pay attention to quality, color and comfort.Personalization and personal customization focus on the choice of occasions and time, while the elderly pay more attention to comfort and uniqueness.
Selection and sales of sexy underwear materials
Interesting underwear prefers the material on the material, soft, comfortable cotton, silk, cotton and other fabrics. For details, they also pay more attention to materials and crafts on the details.With the continuous improvement of women’s attention to physical health, more and more women pay attention to the choice of sexy underwear materials.Therefore, choosing good breathability and easy to wear underwear materials can enhance women’s comfort and quality.
The color matching of sexy underwear
The color of sexy underwear is very rich.Black and red are the most common colors, but some women choose brighter colors, such as yellow, blue, green, etc.The feelings and quality of different colors are different, so the choice and matching of color is very important.
Sexual underwear wearing timing
The timing of sexy underwear is very important. Normal daily wear needs to focus on the comfort and safety factor of wearing, such as attending parties, dancing, and rock concerts.The more suitable occasions of sexy underwear are private parties, strip dances, nightclubs and other occasions.
Fun underwear consumer psychological analysis
The consumer psychological analysis of sex underwear sales is very important.Usually, we can listen to women’s inner needs, enhance the trust and emotional relationship with customers, use discounts, gifts and other targeted marketing to attract more female customers.
The development trend of the future sex underwear market
The future development trend of the sexy underwear market has many new characteristics. For example, more and more private customization services appear, more targeted, more professional and gender characteristics;The performance and price ratio are better; the innovation of the sales model combines online and offline, more closely linked and promoted.
my point of view
Interest underwear is a mature market that has been pursuing innovation and improving the direction of quality.The sexy underwear market requires more professional talents to join, and to do more practice and innovation in terms of technology and quality. At the same time, the promotion of sexy underwear also requires more marketing methods and support for Internet technology.